POLITICS AND MANAGEMENT OF CONTEMPORARY CULTURE: ANTHROPOLOGICAL APPROACH

Abstract

Transition in Eastern Europe raised questions about appropriate methodologies and tools for management of material and informational resources on different social levels. An important influence on reshaping of leadership and objectives had the concepts of civil society, liberalisation and marketing. Author tries to elaborate these concepts in the light of post-modern anthropological paradigm. He also gives some outlines on the ethics of development anthropology, concerning especially the region Poreche (Republic of Macedonia).