WINE CONSUMER TRAITS
Article Sidebar
Published:
Dec 1, 2016
Keywords:
wine consumers, wine marketing, strategy of wine development, the Republic of Croatia
Main Article Content
Abstract
It is essential to attain solidity inside the triangle: experience – satisfaction – and loyalty of wine consumers. However, for this to be achieved, it is necessary to understand wine consumer traits, which is the central objective of this paper. This paper thus lays out the demographic, socio-economic, and psychological traits of wine consumers, followed by the possible categorisations of wine consumers, and finally, types of wine consumer loyalty.
Downloads
Download data is not yet available.
Article Details
Section
Articles
References
1. Barber, N., Almanza, B. A. i Donovan, J. R. (2006), Motivational factors of gender, income and age on selecting a bottle of wine, International Journal of Wine Marketing, Vol. 18, No. 3, p. 220.
2. Buttle, F. (2004), Customer Relationship Management – Concepts and Tools, Elsevier – Butterworth – Heinemann, Burlington, p. 20.
3. Moulton, K. i Lapsley, J. (Ed.) (2001), Successful Wine Marketing, Aspen Publishers, Inc., Gaithersburg, p. 3.
4. Rajola, F. (2003), Customer Relationship Management – Organizational and Technological Perspectives, Springer-Reichheld Verlag, Berlin – Heidelberg, p. 106.
5. Reichheld, F. (2001), The Loyalty Effect, HBS Press, 1996. according to Shaw, R.: Improving Marketing Effectiveness The Methods and Tools that Work Best, Profile Books Ltd., Delhi, p. 36.
6. Resnick, E (2008), Wine Brands – Success Strategies for New Markets, New Consumers and New Trends, Palgrave Macmillan, New York, p. 38.
7. Robinette, S., Brand, C. i Lenz, V.(2001), Emotion marketing, Tata McGraw-Hill Publishing Company Limited, New Delhi, p. 8.
2. Buttle, F. (2004), Customer Relationship Management – Concepts and Tools, Elsevier – Butterworth – Heinemann, Burlington, p. 20.
3. Moulton, K. i Lapsley, J. (Ed.) (2001), Successful Wine Marketing, Aspen Publishers, Inc., Gaithersburg, p. 3.
4. Rajola, F. (2003), Customer Relationship Management – Organizational and Technological Perspectives, Springer-Reichheld Verlag, Berlin – Heidelberg, p. 106.
5. Reichheld, F. (2001), The Loyalty Effect, HBS Press, 1996. according to Shaw, R.: Improving Marketing Effectiveness The Methods and Tools that Work Best, Profile Books Ltd., Delhi, p. 36.
6. Resnick, E (2008), Wine Brands – Success Strategies for New Markets, New Consumers and New Trends, Palgrave Macmillan, New York, p. 38.
7. Robinette, S., Brand, C. i Lenz, V.(2001), Emotion marketing, Tata McGraw-Hill Publishing Company Limited, New Delhi, p. 8.