ENTREPRENEURSHIP IN THE PUBLIC UTILITY COMPANY “CITY MARKETS”

Abstract

The aim of this paper is to highlight the important aspects that determine entrepreneurship and its importance to the economic development, it is their effects on the development of City Markets Co. This study was conducted using various methods such as analytical methods, interview and direct observation. In addition, hypothetical-deductive method, statistical methods and descriptive methods were also used. Data were obtained from different sources - the internal and electronic documentation of Public Utility Company (PUC) - City Markets, professional literature and the internet. The Public Utility Company City - Markets follows the rhythm of technological development intensively and adapts to the changing needs of consumers. These changes were primarily influenced by the appearance of supermarkets and megamarkets, the expansion of cashless payment system, credit cards and sprecific changes in habits, desires and tastes of customers. The Law on Communal Activities will open the possibility for cooperation with the private sector and various subcontractors, which will greatly contribute to the development strategy for the future development of market activity.